Yelp is a great place to get peer reviews. You can use a screenshot to place these reviews on your website.

Hi, Thanks for this article. This is so valuable. I have a question on elements that make a testimonial more credible vs. less credible. Like full name vs. initials. adding the profession of the testimonial giver, including their hometown, including th

That is a REALLY great question, Daniel. I did some looking around but couldn’t find research on testimonials specifically – but there IS research out there on the credibility of reviews, such as this study: